With over 860 exhibitors from all over the globe, Anuga Meat opens its doors in Cologne from 4 to 8 October 2025. As one of the ten trade shows under the Anuga umbrella, it impressively showcases the entire value chain from fresh meat through to sausage products. The "Processed Meat" section is moving from Hall 5.2 to Hall 7 for Anuga 2025, right next to Anuga Drinks, whereas the allocation in Halls 6 and 9 remains the same.

Numerous leading companies from the meat industry have confirmed their participation at Anuga 2025 again. Major players in the fresh meat section include JBS Foods (USA), Tyson Foods (USA), BRF SA (Brazil), Wiesenhof (Germany), Langeflügel (Germany), LDC Sable (France), Tönnies Lebensmittel GmbH (Germany), VION Food International (the Netherlands), Westfleisch (Germany) and a renowned newcomer, Danish Crown (Denmark).

Leading companies in the sausage segment such as Salumificio Fratelli Beretta (Italy), Jamones Duriber (Spain), Levoni (Italy), Inalca (Italy), AIA (Italy), Leoncini (Italy), Consorzio del Prosciutto di Parma (Italy), Noel Alimentaria (Spain), Citterio Giuseppe (Italy) and Tarczynski Deutschland (Germany) are also represented.

The growing presence of Eastern European exhibitors is particularly noticeable. Companies such as Avicarvil (Romania), Animex Foods (Poland), LipCo Foods (Poland), Cucina Lenta (Romania) and Mielewczyk.pro (Poland) have booked large-sized stands over 100 m² – a clear signal for the significance of these markets.

Under the umbrella of German Meat there is also a German group participation at the trade fair, which above all offers companies a good opportunity to exhibit at the global leading trade fair that cannot afford to exhibit independently at the trade fair.

The global meat and sausage industry is undergoing transition: Consumers are increasingly demanding high-quality premium products that offer transparency regarding origin and animal welfare and which at least fulfil the standards of Farming Form 3. Clean label products with fewer additives, natural ingredients and clear nutritional values are gaining significance. Parallel to this, the market for convenience solutions such as pre-cooked or ready-to-eat products is growing, whilst international flavours and new taste combinations are providing additional variety. The alternative proteins section is also experiencing global growth, whereby hybrid products are complementing classic meat products. Despite this innovative drive, price awareness remains to be a decisive factor: The consumers are paying more attention to the balance between quality, sustainability and costs.

With its strong international exhibitor base, Anuga Meat remains to be the leading global business and innovation platform of the meat sector. It offers buyers, producers and trading partners a unique opportunity to get to know the current market developments, new products and sustainable trends as well as initiate business at global level. Anuga Meat is being staged in Cologne from 4 to 8 October 2025 as part of Anuga. For further information, visit: www.anuga.com/trade-fair/10-trade-shows/anuga-meat/