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A resounding success for Beer Attraction And BBTECH Expo

01-03-2019

Beer and beverages as a point of attraction for the food and the beverage product chain. This is the key feature that distinguishes Beer Attraction and BBTech Expo 2019, which ended at Rimini expo centre an unprecedented edition, worthy of framing. An edition that was opened with the presentation of the new 2020 brand Beer&Food Attraction - The eating out experience show and the expansion of BBTech Expo as far as internationality and product range were concerned.

An overall total of more than 32,000 attendees (40% more than 2018), 600 exhibitors from 10 foreign countries: Belgium, Germany, Spain, Austria, Poland, France, Great Britain, Czech Republic, United States and Canada, interested in increasing their know-how and business opportunities on the market Italian. Then there were the contestants and judges of the contests, teams for the competitions, guests at the conferences and participants in the events. 247 accredited journalists and bloggers – from Italy and abroad – ensured extraordinary visibility on the main media and social networks.

The International Horeca Meeting, an event organized by Italgrob (Italian Federation of Horeca Distributors), was held simultaneously with Beer Attraction - which hosted Food Attraction - and BBTech Expo. The twin Italian Exhibition Group expo is the only B2B event at which excellent beers and top beverages (water, soft drinks and spirits) meet quality food on one hand and, on the other, the most comprehensive range of technology and equipment for beverage production and packaging.

A resounding success for Beer Attraction And BBTECH Expo

BBTech Expo presented the most complete range of processing and filling technology, raw materials, packaging, equipment and services for beer and beverages. The expo centre hosted Italian companies, leaders in Europe and in the world. An innovative expo format in which the manufacturers of machinery and systems find business opportunities with both exhibiting beer and beverage companies and trade visitors. There was also an increase in the events of the BBTech Lab, the area dedicated to workshops, in-depth coverage and training and updating meetings in collaboration with the Cerb, Italian Brewing Research Centre of Perugia University, and the University of Udine.

In just a few years, Beer Attraction, now at its 5th edition, has become a key business appointment for the sector: The expo’s strategic partners are UNIONBIRRAI, Italgrob, FIC – Italian Federation of Chefs, and CAST Alimenti. {0>Lo sviluppo internazionale, con la presenza di numerosi buyers esteri, è stato realizzato in collaborazione con ICE – Italian Trade Agency.<}0{> International development, with the participation of numerous foreign buyers, was realized in collaboration with ITA - Italian Trade Agency.<0} The Brewers Association (BA), the US association representing 5,000 craft beer brewers, took part for the first time and illustrated the new trends in American venues and consumption.

This year, the coveted title of Brewery of the Year, in the context of Unionbirrai’s Beer of the Year contest, was won by Mukkeller from Italy’s Marches region. The brewer from Porto Sant’Elpidio won the gold medal, with three of its products, assigned by an international jury made up of 100 experts from Italy, Europe and the USA. The judges voted on 1994 beers from 327 breweries, divided into 41 categories. There was also a crowd of important trade members at the Accademia della Birra Award, organized by Il Mondo della Birra magazine.

ITALIAN EXHIBITION GROUP managed to bring together at Rimini Expo Centre the entire out of home world, thanks also to the 8th edition of the International Horeca Meeting with over 1000 participants, the Italgrob event dedicated to eating out. Vincenzo Caso, president of the Federation, remarked on how the sector requires a vision shared by producers, distributors and venue owners, an objective for which investments and increased expertise and professionalism are required. The inaugural round table involved the participation of the product chain’s major players: Assobirra, Assobibe, Mineracqua, Unione Italiana Vini. The director of Federalimentare, Nicola Calzolaro, also took part.

Training and communicating values, as well as passions, were among the topics that emerged from the conference, which outlined the dimensions of a sector able to produce 400 million litres of beverages per year, for a value of approximately 3 billion euros in 2018, and can still grow much more. In fact, the HoReCa channel goes hand in hand with tourism, where Italy is 5th in world ranking.

The spotlight was on the 2019 Italian Cuisine Championships, the most important and complete Italian competition for all cuisine categories, organized by the Italian Federation of Chefs with the support of Worldchef and in collaboration with Italian Exhibition Group in the setting of Food Attraction. On the four contest days, 1,500 chefs from Italy and abroad alternated at the hobs.

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