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Ardagh Group showcases Innovation and Sustainability at BrauBeviale 2018


Ardagh Group continues to place its innovation and sustainability pillars at the forefront of its mission to meet consumers’ growing demand for brand-enhancing and sustainable metal and glass packaging. From its metal business, visitors can experience Ardagh’s award-winning, textured and embossed innovations in aluminium and steel can coating. Innovations on display include Ardagh’s thermochromic effect ‘Reveal Impact’ which unveils a hidden message or image as the beverage can’s temperature changes.

Ardagh Group showcases Innovation and Sustainability at BrauBeviale 2018

From its glass business, the design team will give visitors a first-hand demonstration of its industry-leading ‘Sculptured Embossing’ technology, creating textured design effects such as frosting, water ripples, woodgrain, and citrus peel in glass, as well as giving ultra-high definition and lifelike detail to brand icons – something not possible with conventional embossing.

Both glass and metal are Permanent Materials, which means they are infinitely recyclable without any loss of quality and, as such, form part of a Circular Economy – a key driver in the elimination of the planet’s waste.

Ardagh continues to support higher recycling rates through industry initiatives such as Every Can Counts and Glass Guardians and is proud of its industry-leading performance in sustainability, which is reflected in being awarded a Gold rating by EcoVadis for the third consecutive year.

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