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Top global brands to attend ADF&PCD in March

04-01-2018

Unilever, Beiersdorf, Coty, SC Johnson, Henkel, and Edgewell are just some of the major names set to attend Aerosol & Dispensing Forum and Packaging of Perfume, Cosmetics & Design Shanghai 2018. These top cosmetic, beauty and personal care companies will be using the show to reveal the latest technologies and thinking from the aerosol, dispensing, perfume and cosmetic packaging industry.

ADF&PCD Shanghai 2018, which is taking place at Shanghai MART, on 28 &29 March 2018, has been identified by international brands as the perfect platform to measure existing suppliers against potential new partners and to learn from the best and brightest packaging experts and design agencies in the world.

Paul Macdonald, Global Brand Director of the Easyfairs Packaging Portfolio, comments: “Online retail sales for cosmetics are increasing at over 25 percent per annum so there is a real opportunity for the aerosol, dispensing and beauty packaging industry to capitalise on this movement. Brands with technologies and solutions that can help the Chinese community will be in a great position to make their mark on a sector that is growing exponentially.

“Domestic Chinese brands as well as major international names have signed up, and will find the show useful, no matter if they are trying to source local suppliers, add a creative angle to their packaging, or better understand the latest industry challenges. We pride ourselves on creating diverse shows that appeal to brands of all shapes and sizes, and ADF&PCD Shanghai is no different.”

Top global brands to attend ADF&PCD in March

This show is expected to replicate the huge success of its sister shows held in New York and Paris, both of which attracted visitors and brands from around the globe. These included, Beiersdorf, Shiseido, Elizabeth Arden, LVMH, Unilever, Revlon, Puig, Kose, Avon, Colgate-Palmolive, Coty, Estee Lauder, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble, Reckitt Benckiser, Kao, Sherwin Williams, WD-40 and Bayer.

Big-name brands and design agencies have been quick to register for the Shanghai show with news of The Pentawards Conference taking place in China for the first time. The Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design in all its forms, provides visitors with a dedicated design focused conference, featuring expert minds from all over the world. The Pentawards Conference will be hosted and chaired by Rhonda Jiang, Editor-in-Chief, Package & Design magazine – one of China’s most respected magazines for the creative design community.

Paul MacDonald concludes: “In addition to The Pentawards Conference, the show also offers visitors access to over 100 international suppliers, the ADF conference – which focused on aerosol & dispensing innovations, invaluable networking opportunities Plus, it provides the perfect opportunity to network with likeminded individuals from an array of sectors, allowing visitors to exchange opportunities and ideas. This means that we have something for everyone who steps through the doors. For brands that are looking to understand the Chinese market better, or source new innovations from local suppliers, make sure the 28 & 29 March are in the diary.”


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